The Coaching System

Built for the coach who's outgrown spreadsheets.

Cadence is one branded coaching app. Programs, progress, billing, check-ins — your name on it, your colors, in your client's pocket. Live in 24 hours from the brand call.

24 hrs
Brand call to live
1 app
Replaces 5 tools
0
Vendor lock-in
Cadence
Today
Welcome back, Coach.
14
Active clients
82%
Adherence
Today's Check-Ins
Sarah K. — Lower Power
DUE
Strength block · meet in 9 weeks
Marcus P. — Arms Cycle
WAITING
Hypertrophy · pending check-in
Active Programs
12-wk Hypertrophy Block
8 active
Three Pillars · One System

Three things that actually move a coaching business.

Cadence is built around the only three things that compound your practice. Programming. Receipts. Operations. Done right, on one screen, every day.

01 — Program
Workouts that travel with the client.

Build once. Assign to anyone. Programs live in your client's pocket — branded for your practice. Edit a program and every active client gets the update in real time.

02 — Progress
Evidence the work is working.

Photos, weigh-ins, lift PRs, check-in notes — all in one timeline per client. The receipts that make clients renew without you asking.

03 — Operate
Billing & check-ins, on autopilot.

Stripe wired in 24 hours. Subscriptions, invoices, retries, dunning — handled. Check-in reminders, schedules, photo deadlines — automated.

Product Tour

Every screen branded. Every workflow yours.

What your clients see. What you see. All on one app, with your name on the App Store icon and your colors throughout.

For the Coach

One dashboard. Whole roster.

Open the app and see your full practice at a glance: active clients, today's check-ins, MRR, programs running, who's at risk of churn. The dashboard your clients never see — but the one that runs your business.

  • 38+ active clients in one view, sortable by program, status, churn risk
  • Today's queue: who needs a check-in, who's overdue, who just paid
  • Live MRR + setup revenue + month-over-month delta
  • One-click adjustments to programs, prices, schedules
Coach view · today
14
Active
82%
Adherence
Sarah K.
Lower Power · meet in 9 weeks
DUE
Marcus P.
Arms cycle · awaiting check-in
WAITING
Riley K.
Comp prep · Wk 11 · just paid $249
PAID
For the Client

Premium experience. Your brand.

Your clients tap your app icon. They see your colors, your voice, your check-in style. They never see "Powered by Trainerize" or someone else's footer. Brand equity stays with you — that's the moat.

  • Today's workout, with your form cues, your PR celebrations
  • Check-ins on your cadence — daily, weekly, bi-weekly, your call
  • Direct messaging with you — not a third-party DM
  • Invoice + subscription history, branded for your business
Client view · Wk 3 day 4
Today's Workout
Hypertrophy · Push Day · 60 min
START
Bench Press
4 × 6-8 · last: 215×7 (PR)
DB Incline Press
3 × 8-10 · last: 70s × 9
Cable Fly
3 × 12-15 · superset with #4
Operations

Billing on rails. Zero Stripe link emails.

Subscriptions, invoices, refunds, dunning — wired through Stripe and surfaced in one panel. Your client signs up, the subscription starts. No more "did you get my Stripe link" or chasing payments at the end of the month.

  • Stripe Connect for your account — money goes directly to you
  • Coach-set pricing per program ($199, $299, $499/mo, custom)
  • Auto-retry failed cards · auto-pause access on cancellation
  • Invoice history, expense exports, monthly P&L view
Billing · This Month
$11,420
MRR
$2,150
Setup rev
Sarah K.
Renewed
$299.00
Marcus P.
Renewed
$249.00
Daniel R.
New · setup
$499.00
Jordan T.
Card failed · retrying
$199.00
See It Live

Want to walk through the actual coach dashboard first?

Preview the Demo Dashboard →
Plans

Two plans. No hidden fees.

Setup is one-time. Subscription kicks in only after your app goes live and you've used it for 7 days. No charge if you don't keep it.

Coach
$299
setup · then $99/mo
  • Branded coach app on a Cadence subdomain
  • Programs, check-ins, billing wired
  • Up to 100 active clients
  • Stripe Connect to your account
  • Email + DM support
  • Live in 24 hours from brand call
Start Coach Plan →
Ready When You Are

Your coaching business deserves a real system.

If you've outgrown spreadsheets + Trainerize + Stripe links, this is the conversation. 30-min brand call. App live in 24 hours. No agency timelines.